Trademark applications
By entrusting us with filing a trademark application, the client is assured that we will select the right model of protection and indicate:
- what type of trademark (word mark, slogan, word and figurative mark, graphic mark, 3D mark, positional mark, individual mark, collective right) will be the most suitable for the client’s needs;
- what will be the best scope of protection, through the selection of relevant goods/services, keeping in mind the changing needs of the market (NFT, metaverse) and the way of conducting transaction (e-commerce);
- the most favorable path to obtain the desired extent of protection, starting from the territory of a single country (e.g. the UPRP), a region (EUIPO) or an international scale (WIPO).
A trademark is a concept with a legal definition, contained in the Industrial Property Law, and refers to “any sign enabling the goods of one enterprise to be distinguished from those of another enterprise” – meaning that the primary function of a trademark is that of distinguishing the origin of goods and services.
Entrepreneurs, on the other hand, are fond of using the word Brand, a term associated with marketing efforts to create a new name for products or services.
Undoubtedly, a distinctive name is the key to the market success of an entrepreneur and a tool to build a bond with the consumer and create recognition of the company. Thanks to the brand, the customer learns the value of the product and gains confidence in it, becoming a loyal consumer of the product, valuing its manufacturer.
Also, other functions performed by the trademark besides identification, namely the guarantee function, advertising, as well as investment function increase the value of the brand, and thus the assets of the entrepreneur. A trademark is an asset in the hands of every entrepreneur, regardless of the scale of his business, which absolutely must be taken care of. The owners of some of the most valuable brands (e.g. Apple, Google, Microsoft top the ranking of the most valuable brands) know this well;
Working with the FGGH IP team, our clients will receive assistance in the preparation of a trademark application and comprehensive advice on both pre-application (examination) and post-registration activities.
We have been dealing with trademark applications for more than 25 years, which allows us to offer the right strategy in obtaining exclusive rights, tailored to the needs of the client, both in terms of the type of trademark, its scope, as well as the scope of protection obtained.
We have extensive experience in cooperation with the Polish Patent Office (PPO), the European Union Intellectual Property Office (EUIPO), the International Bureau of the World Intellectual Property Organization (WIPO), as well as in cooperation with foreign attorneys, thanks to which we ensure the possibility of obtaining trademark protection in any country chosen by the client.
The team of experienced practitioners who make up FGGH IP will provide comprehensive assistance in the examination, registration, maintenance of trademark protection, as well as ensure the maintenance of exclusivity, combating any third-party rights that threaten the interests of the client.